Our Story

Welcome to Mi Palabra, where style meets culture in the heart of Los Angeles. Founded in 2024, we are a unisex apparel brand that’s all about celebrating individuality, authenticity, and the vibrant spirit of LA. Rooted deeply in Chicano culture, our designs pay homage to the legacy of lowriders, street art, and the boldness of the West Coast lifestyle.

At Mi Palabra, we believe fashion is more than just clothes; it’s a statement. Our pieces are inspired by the rich cultural tapestry of LA, from the iconic lowriders cruising down city streets to the unique blend of tradition and rebellion that defines Chicano heritage. Whether you’re rocking a hoodie, tee, or custom design, each item represents the pride, creativity, and grit that shape our city.

Our mission is to create high-quality, timeless apparel that everyone can wear. We aim to embody the spirit of the streets, the music, the art, and the stories that make this city one-of-a-kind. Join us as we bring the soul of LA to life, one piece at a time. 

Born in LA. Raised by the Streets.

Stay connected and be a part of the movement.